TEXTILE BUSINESS IN RURAL INDIA – A SEGMENT STUDY ON OPPORTUNITIES & THREATS

Abstract

Textile industry plays a great role in our modern life. There are so many things came in connection with this business. Doing business in rural area is a risk bearing activity. Because at the present situation the textile business traders face a number of difficulties in their day to day business, the prominent among them are lack of funds, change in demand, bad debts, changes in fashion, govt. policy, competition in the market and price fluctuation. Most of the textile items of today becomes out off fashion tomorrow. The demand of textile is mostly depended upon the changes in fashion. Especially among the younger’s the trend of change in fashion is more. This leads to the problem of piling up of old stock day by day. At the same time, the bad debt in credit sales is another important serious problem in the textile business. In this modern era, it is a herculean task to survive under severe competition. All this juncture, it is very important to study the problems and prospects of textile business in rural areas.