BANKS NEED TO REVAMP BUSINESS AND MARKETING STRATEGY TO OUTREACH POOR

Dr. S. N. Ghosal

Abstract

Indian banks apparently doing good but with the growing decadence of Indian economy it
would not be possible to maintain the present rate of profitability and growth unless some
strategic change is not immediately initiated and necessary technical and expertise is
developed to successfully persue business model to outreach the poor, it would be difficult to
pursue sustainable business. An attempt has been made in this paper to comprehend the
problem and to develop sustainable business strategy to steer Indian banks from the looming
depressed market.

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