Relationship between Logistics and E-Commerce in the Retail Sector of Zimbabwe

Abstract

The study outlined the relationship between logistics and e-commerce in the retail sector of Zimbabwe. The study was guided by objectives that involved to assess the impact of logistics on tracking support system, to determine the impact of logistics on inventory management systems and to assess the impact of logistics on internet marketing. The e-commerce theories were adopted in this study as well as supporting literature. The study adopted a correlational research design as it helped in deducing the relationship between logistics and e-commerce. A target population of 20 selected retail organizations was adopted as the census was used since the number was small for sampling. Questionnaires were used in gathering data from the participants. The findings proved that a positive correlation existed between logistics and e-commerce. The recommended area of the further researcher was the impact of logistics management on customer retention.