A STUDY ON THE ROLE OF BUYER-SUPPLIER RELATIONSHIP ON ORGANIZATIONAL PERFORMANCE: PERSPECTIVE OF BEVERAGE INDUSTRY

Abstract

The research designed to explore the effect of buyer-supplier relationship on the organizational performance. The study was descriptive in nature. The research objectives includes to study the extent to which the concept of buyer-supplier relationships is been adopted by beverages manufacturing companies, challenges are involve in implementing the concept of buyer-supplier relationship, to establish impact of buyer-supplier relationships on performance of organization among beverages manufacturing companies and to explore the demographic variation of buyer-supplier on organizational performance among manufacturing firms. The population of the study was beverages manufacturing industry located at Islamabad/Rawalpindi and the sample of study comprised of 100 respondents from Haidri beverages (private) limited, Murree brewery, and Tops food and beverages ltd. After collecting data from these firms, data was analyzed by using SPSS software through mean, standard deviation, ANOVA and regression model. The conclusion of the study resulted that buyer-supplier relationships embraced with significant trust showing improved organizational performance, result portrays that buyer-supplier relationships covered by significant communication showing enhanced organizational performance, result illustrates that buyer-supplier relationships consist of significant co-operation showing superior organizational performance, result showed that buyer-supplier relationships comprised of significant commitment showing improved organizational performance. In general, buyer-supplier relationships have helped to improve and have positive impact on organizational performance.