NEO PRICING STRATEGIES UNDER BUSINESS ECONOMICS

Abstract

The product pricing has been the key activity for any business or commercial decision. The cost budgeting has helped in the exercise of determining the true cost and market price of any particular product. The general principles of the economics have been vital in the adoption of the pricing guidelines by the business sector. The costing techniques have been based upon the accepted norms of the economics. This paper tried to focus on the general practices of the product pricing and their relevance in the changed circumstances as posed by the ever changing business environment.