ANALYZING THE CORRELATION ASPECT LINKING CONSUMPTION OF WINE AGAINST UNDERSTANDING WINE TOURISM AT THE SILICON VALLEY OF INDIA: UNCORKING WINE TOURISM IN BANGALORE

Abstract

This paper makes an attempt to analyze the correlation aspect linking consumption of wine against understanding wine tourism. Altering habits of Indians in drinking has changed the fortunes of wine industry in India. Both the Indian wine market and indigenous wine industry are witnessing a tremendous growth. Wine tourism is not only about just drinking wines but there are other activities adjured with the same. Favorable and promotional government policies, higher disposable incomes and growth in foreign tourists are some of the reasons for such growth. Tourism is lively with dynamic growth, new activities, new destination, new technology, new markets and rapid changes.