A TREND STUDY OF THE INCREASED ROLE OF GOVERNMENTS ON THE CROSS BORDER BUSINESS ACTIVITIES

Abstract

Cross-border business activities have been perceived to be the growth engines for the multinational companies. It has always been discussed in commercial parlance that the incentives for the cross border business aspirations is the newer market possibilities with newer avenues of earning profits. But, this incentive is not sufficient for MNCs to go overseas. The incentive in background is the governmental supportive role. The paper studies the role of governments in the cross border business activities. The paper discusses as to how the governmental support brings boosts to the cross border activity at the same time governmental control may de-promote the activity. The trend of the overseas business activities is also discussed in the backdrop of the governmental role.