THE BRAND PERCEPTION AMONG THE MOBILE PHONE USERS- A COMPREHENSION

Prof. Dinakaran Prabhat

Abstract

This paper examines the NOKIA-cell phone
customer perspective study. Nokia is a leading
international communication company focused
on the key growth areas of wireline and
wireless data communication, continuously
bringing innovations to the highly competitive
and growing telecommunication markets. This
study also examines the how their products
could be preferred by the prospective services.
This study which may be useful to mobile phone
makers.

Full Text:

PDF
Be a part of worldclass research: Publish with us