How online reviews & ratings websites sites are changing the tourism & hospitality sector
Abstract
Keywords
Full Text:
PDFReferences
Bernoff, J., & Li, C. (2008). Groundswell: Winning in a world transformed by social technologies. Boston: Harvard Business School Publishing.
Bloomberg, J., & Schmelzer, R. (2006). Service orient or be doomed!: how service orientation will change your business. John Wiley & Sons.
Christensen, C. M. (1997). The Innovator's Dilemma: The Revolutionary Book that Will Change the Way You Do Business (Collins Business Essentials).
Hewitt, H. (2005). Blog: Understanding the information reformation that's changing your world. Thomas Nelson Inc.
Kahaner, L. (1997). Competitive intelligence: how to gather analyze and use information to move your business to the top.
Slywotzky, A. J., Morrison, D., & Weber, K. (2001). How digital is your business?. Crown Business.
Steffes, E. M., & Burgee, L. E. (2009). Social ties and online word of mouth.Internet Research, 19(1), 42-59.
Tapscott, D. (2009). Grown up digital (Vol. 361). New York: McGraw-Hill.
Thompson, A. A., Strickland, A. J., Gamble, J. E., & Zeng'an Gao. (2008).Crafting and executing strategy: The quest for competitive advantage: Concepts and cases (Vol. 19). McGraw-Hill/Irwin.
Weber, L. (2009). Marketing to the social web: How digital customer communities build your business. John Wiley & Sons.
Weinstein, M. I. (1977). The effect of a rating change announcement on bond price. Journal of Financial Economics, 5(3), 329-350.