VERTICAL INTEGRATION VIZ A VIZ HORIZONTAL INTEGRATION LEADING CORE COMPETENCIES AND MARKET LEADERSHIP

Abstract

Market leadership is supposed to be achieved through gaining core competencies or specializations. This concept of core competencies is tried to be based on the market integration. This paper reads and evaluates the consequences of the vertical integration as well as horizontal integration affecting and creating the core competencies and furthering in gaining the market share thereby ensuring the market leadership.