TREND AND IMPACT ANALYSIS OF THE REVIEW PORTALS ON THE TRAVEL AND HOSPITALITY INDUSTRY

Abstract

The travel and hospitality sector in any country is a channel to promote the local culture and show casing the beauty and serenity of the cheerfulness to the world. The globalization of the trade and commerce has also made the travel and hospitality sector a booming proposition worldwide. The countries especially those developing have more business and economic relevance to the investors from across the world. All this led to the increased mobility of the workforce and trade leaders. The advent of information technology and internet, more and more people got used to the idea of searching for the remote residences for their planned trips whether business or leisure one. This generated the idea of online reviews portals to help them make decision of choosing any particular place to stay or visit. This paper analyses the impact and trend of these review web portals in the travel and hospitality sector.