A CRITIQUE ON THE MULTINATIONAL MARKETING STRATEGIES

Abstract

The trade and commerce across border has
been expanding over the past decade at a much
impressive pace. The international business is
being carried on by the multinationals by
focusing on their strengths and core
competencies achieved by them with the
experience of doing business across borders.
The international business is possible only with
the tactics developed over period by the trade
players. The international practices and
methods are the subject matter of this critique
study. The study puts light on the relevance of
the multinational business strategies as
critically analysed. The study also looks ahead
onto the fact that the effectiveness of the
strategies is critically imperative for the success
of any business strategy.