Vol 3, No 11 (2016)

Vol 3, No 11 (2016)

Table of Contents

Articles

Comparative Analysis of Retail Banking Promotional Measures- A study of customer perception towards promotional strategies adopted by Indian Commercial Banks

Rajesh Shankar Sharma, N S Bhalla

10.19085/journal.sijmd031101

PDF

185-193

The published articles/papers in the journal are licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

ISSN: 2394-3378

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