A Contemporary Analysis of Online Privacy & Data Protection in the context of Parallel Privacy Policies

Abstract

We are living in an age where we exist less offline but mostly online. Most of our records and data are shared online whether privately or publicly. A part of this data is posted by us ourselves and a part is kept in digital form by our service providers, insurance companies, banks, governmental agencies and others with whom we have formal relations of any kind. When most of our data is available online whether privately or publicly, we need to be cautious about where to share our data and to know how our data is kept safe. This article is all about our online presence, our data and its privacy & protection. This article analyses how successful we are in keeping our online presence by following those ‘privacy policies’ which we most of the time don't take time to read before accepting to use any online service.