EQUITY INVESTMENT STRATEGIES: A STUDY ON RETAIL INVESTORS IN INDIA

Abstract

This paper discussed the strategies adopted by retail investors for taking a decision regarding investment in equity securities. In the process, the theoretical aspects of investment decision making, investor preferences and perception are presented as a prelude to the empirical analysis. It is found from the study that information on several aspects required for trading in equity investments can be obtained from various resources. Retail investors lack of expertise and competency to employ sophisticated analytical tools to take their investment decisions. They adopt very simple and less time consuming strategies for arriving at a decision of investment in equity securities.