Revving Up Growth: A Study of the Positive Impact of e-Commerce Adoption by SMEs

Sunil Sharma
DOI: http://dx.doi.org/10.19085/sijbpg100101

Abstract

The emergence of electronic commerce has significantly altered the manner in which small and medium-sized enterprises (SMEs) conduct their operations. E-commerce has helped SMEs overcome many of the problems they had when they first started out in the consumer market. This paper examines the positive impacts of e-commerce on SMEs and examines how the adoption of e-commerce has proven to be a growth engine for these businesses. By means of our thorough analysis of case studies, interviews, and industry reports, we demonstrate how e-commerce has opened up novel markets, augmented revenue, streamlined operations, and widened customer reach for small and medium-sized enterprises. By embracing e-commerce, small and medium-sized enterprises have been able to compete on a more level playing field with larger and more established enterprises. As the global e-commerce market continues to expand, small and medium-sized enterprises (SMEs) that have not yet embraced e-commerce may be at risk of being left behind.

Keywords

e-commerce, small and medium-sized enterprises (SMEs), growth engine, market expansion, revenue, customer reach, competition

Full Text:

PDF

References

Hasan, M., & Muljadi, I. (2002). The Impact of E-Commerce on Small and Medium Sized Enterprises(SMR) In Australia. https://www.anzam.org/wp-content/uploads/pdf-manager/2405_HASAN_MARUF_ISIT-02.PDF

Impact of e-commerce on SMEs in India. (2015). KPMG India. https://assets.kpmg.com/content/dam/kpmg/pdf/2015/10/Snapdeal-Report_-Impact-of-e-Commerce-on-Indian-SMEs.pdf

Jahanshahi, A. A. (2012). Analyzing the effects of electronic commerce on organizational performance: Evidence from small and medium enterprises. African Journal of Business Management, 6(22). https://doi.org/10.5897/ajbm11.1768

Parvin, M., Asimiran, S. B., & Ayub, A. F. B. M. (2021). Impact of introducing e-commerce on small and medium enterprises – a case on logistics provider. Society and Business Review, ahead-of-print(ahead-of-print). https://doi.org/10.1108/sbr-10-2020-0131

Purcell, F., Toland, J., & Huff, S. L. (2004). The Potential of E-Commerce for Remotely Located SMEs. Electronic Commerce in Small to Medium-Sized Enterprises, 86–106. https://doi.org/10.4018/978-1-59140-146-9.ch006

Ritz, W., Wolf, M., & McQuitty, S. (2019). Digital marketing adoption and success for small businesses. Journal of Research in Interactive Marketing, 13(2), 179–203. Emerald. https://doi.org/10.1108/jrim-04-2018-0062

Trung, N. X., Binh, D. T., Thuy, D. T., & Linh, D. T. T. (2019). Research on the Application of E-commerce to Small and Medium Enterprises (SMEs): the Case of India. Business and Economic Research, 9(3), 102. https://doi.org/10.5296/ber.v9i3.14893

Yacob, S., Sulistiyo, U., Erida, E., & Siregar, A. P. (2021). The importance of E-commerce adoption and entrepreneurship orientation for sustainable micro, small, and medium enterprises in Indonesia. Development Studies Research, 8(1), 244–252. https://doi.org/10.1080/21665095.2021.1976657

Be a part of worldclass research: Publish with us