PERFORMANCE EVALUATION IN THE INSURANCE INDUSTRY- AN ANALYTICAL STUDY

Dr. Shurbhi Desai

Abstract

The importance of studying organizational
commitment and job satisfaction is that
organizations who depend on positive
relationships with clientele and co-workers
cannot afford to have employees who are not
committed to the organization and could not
have or frame HR policies for the people who
leave the organization within a short span of
time. Employees of public sector insurance
companies are supposed to have less turnover
intention as most of the seniors are already in
the verge of retirement and others in the middle
order have a job security and higher salaries in
comparison to private sector. The senior
employees of existing public sector insurance
companies are also flooded with opportunities
in private sector. Hence the current study aims
at exploring the various factors of job
satisfaction in relation to public sector
insurance companies and its relation to
organizational commitment. The results of the
PLS-SEM proved that there is direct positive
significant relationship between job satisfaction
and organizational commitment.

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