Competitive strategies- how these are vital for volatile makets’ sub-parts

Alicia Morgan

Abstract

Well said by Will Durant - "The future never simply happened. It was made". A business association needs to characterize its aggressive technique to guide and center its future choices, and to increase maintainable upper hand over its adversaries to make the association effective in long run. Authoritative results are the outcomes of the choices made by its pioneers. The system that aides and centers aggressive situating choices is called focused methodology. The reason for focused procedure is to increase practical upper hand over the adversaries. In this article, we will go through the nomenclature and the contextual efficacy of the competitive marketing strategies.

Keywords

Competitive strategies; marketing; SWOT; business planning; competitive advantage

Full Text:

PDF

References

Borch, O. J., Huse, M., & Senneseth, K. (1999). Resource configuration, competitive strategies, and corporate entrepreneurship: An empirical examination of small firms. Entrepreneurship Theory and Practice, 24(1), 49-70.

Boynton, A. C., Victor, B., & Pine, B. J. (1993). New competitive strategies: challenges to organizations and information technology. IBM systems journal, 32(1), 40-64. http://dx.doi.org/10.1147/sj.321.0040

Carpenter, G. S., & Nakamoto, K. (1990). Competitive strategies for late entry into a market with a dominant brand. Management Science, 36(10), 1268-1278. http://dx.doi.org/10.1287/mnsc.36.10.1268

Chandler, G. N., & Hanks, S. H. (1994). Market attractiveness, resource-based capabilities, venture strategies, and venture performance. Journal of business venturing, 9(4), 331-349. http://dx.doi.org/10.1016/0883-9026(94)90011-6

Harrigan, K. R. (1981). Barriers to entry and competitive strategies. Strategic Management Journal, 2(4), 395-412. http://dx.doi.org/10.1002/smj.4250020407

Kean, R., Gaskill, L., Leistritz, L., & Jasper, C. (1998). Effects of community characteristics, business environment, and competitive strategies on rural retail business performance. Journal of Small Business Management, 36(2), 45.

McDougall, P., & Robinson Jr, R. B. (1990). New venture strategies: An empirical identification of eight" archetypes" of competitive strategies for entry. Strategic Management Journal, 11(6), 447. http://dx.doi.org/10.1002/smj.4250110604

Ormanidhi, O., & Stringa, O. (2008). Porter's model of generic competitive strategies. Business Economics, 43(3), 55-64.

Prajogo, D. I. (2007). The relationship between competitive strategies and product quality. Industrial Management & Data Systems, 107(1), 69-83. http://dx.doi.org/10.1108/02635570710719061

Vázquez, R., Santos, M. L., & Álvarez, L. I. (2001). Market orientation, innovation and competitive strategies in industrial firms. Journal of strategic marketing, 9(1), 69-90. http://dx.doi.org/10.1080/09652540123013

Wijbenga, F. H., & van Witteloostuijn, A. (2007). Entrepreneurial locus of control and competitive strategies–The moderating effect of environmental dynamism. Journal of Economic Psychology, 28(5), 566-589. http://dx.doi.org/10.1016/j.joep.2007.04.003


Be a part of worldclass research: Publish with us