ROLE OF SPOT LOOK AND ITS PRESENTATION BY SITE KEEPERS TO ATTRACT ECO- TOURISTS- SPOT MARKETING STRATEGY

Abstract

Paper introduced a contention looking at the standards supporting conventional promoting and experiential advertising sited by schmitt (1999). His contention was that customary advertising is about clients thinking about elements and advantages where as experiential showcasing was about an all encompassing utilization experience. Despite the fact that examination demonstrated that organizations are spending all the more on experiential showcasing systems, the definition and comprehension the idea was still liquid in the brains of most. The paper then went ahead to examine about spot showcasing and the part it has played in the tourism industry. It was distinguished that tourism is about spot promoting as it is elusive and is a real ordeal. Over years spot advertising has assumed a prominent part in advancing tourism of different kinds.