THE INFLUENCE OF THE ADVENT OF THE ONLINE RETAIL ON THE PHYSICAL RETAILING

Philip Daniau

Abstract

The information and communication technology has witnessed newer heights of the innovation and advancement. The Information Technology has led to change the dimensions of each and everything related to the business and trade/commerce. The IT has drastically changed the fortunes of the retailing business with the up-bringing of the online shopping websites and portals. This study analyses the influence of the online retailing on the physical or off-line retailing businesses. The study also studies the futuristic trends in the online retailing business segment and its pros and cons on the off-line retailing segments.

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