THE VITALITY OF COMMUNICATION IN HUMAN RESOURCE MANAGEMENT- A STUDY

Abstract

In today’s global corporation, corporate communication serves as the conscience of the corporation and is responsible for the establishment and maintenance of human resources management in modern organizations. Previously called ‘corporate communication’ or ‘public affairs’, corporate communication has assumed great significance in the 21st century as a result of corporate scandals or crises at modern companies. Public and private undertakings have established corporate communication departments, which usually oversee communication strategy, media relations, crisis communications, internal communications, reputation management, corporate responsibility, investor relations, government affairs and sometimes marketing communication in the present age of globalization, liberalization and privatization. The present study evaluates the corporate communication strategies for human resources management in leading public and private undertakings of Karnataka such as Bharat Earth Movers Limited, Bharat Heavy Electricals Limited, MphasiS and Biocon. The role of corporate communication in human resource management is primarily examined in this paper.