General Appraisal of the Nomenclature of Non-Alcoholic Beverages (NAB) Brands

Abstract

The brands of NAB (coffee, tea, cocoa, fruit drink, soft drink, milk, and wine) package designs constitute the sampling frame for this research. Here, data of the NAB package designs are collected between October 2016 and June 2018. The Purpose of the study is to identify the common naming styles adopted for the branding of Non-Alcoholic Beverages (NABs). The significance of the findings will help brand managers, graphic designers, marketers, and other stakeholders in understanding the trends of the uniqueness in the branding if NAB.