Development Of The Customer Assessment Method: WEB-Page Performance Quality

Aliyeva B. M.

Abstract

The article outlines the method of determining the final value assigned by different users and customers to the performance quality of the Web page engaging in advertising and marketing activities. For this purpose, the database structure of customers (Customer Data Base (CDB)) addressing the Web page and evaluating its performance by various means has been developed.

Some sources to be used by customers have been analyzed to assess the activity of the Web page. The methods have been provided to formulate numerical value from the linguistic values given in the text-based sources and customer activity. Customer value matrix (CVM)was formed based on the values given by different customers.  Finally, customer values for Web page were assigned by using weight ratios of various sources and customers.

Keywords

Customer activity, customers database, customer value vector, customer value matrix, attitude alphabet, natural separators, customer value

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