A STUDY ON THE UTILITY VALUE OF COSMETICS TO THE CONSUMERS

Abstract

Beauty has been the prerogative of the fairer sex since ages. The image a person protects is of basic and significant importance to career development, opportunity, peer status and ultimate achievement. Good health and attractive appearance has always been an asset to a person moving in good society. The cult of beauty is no longer the prerogative of the idle rich women, but a social fact, not a luxury but an obligation and not a necessity but a priority for every woman, whatever is her standing in the society. During the last two decades, women have understood the importance of beautification more than ever before. This led to an increase in the protection of beauty aids and of toiletries and cosmetics. These cosmetics are used to make an individual appear better, more attractive or more impressive. Cosmetics are produced in various forms like creams, gels, colognes. Cosmetics business provides employment opportunities to millions of people. Today cosmetics play a great role in everyday life and the cosmetic industry has developed into a billion dollar business and earns a huge amount of foreign exchange.