Commercial morals and ethics in modern advertising and sales promotion

Mohamad Ariff
DOI: http://dx.doi.org/10.19085/journal.sijmd021101

Abstract

In today's universe of ferocious rivalry each association is putting vigorously in publicizing. Promoting is important to make another item famous in the business sector and to build the offers of existing brands. Promoting assumes a critical part in brand building and illuminating open about accessible items so they can settle on educated decision among distinctive items or brands. The paper undertakes and concludes the advertising, publicizing and promotion activities along the lines of commercial morals and ethics.

Keywords

Advertising ethics; commercial morals; responsible marketing promotion

Full Text:

PDF

References

Burgess, J., & Wood, P. (1988). Decoding Docklands: place advertising and decision-making strategies of the small firm.

Drumwright, M. E., & Murphy, P. E. (2009). The current state of advertising ethics: Industry and academic perspectives. Journal of Advertising, 38(1), 83-108.

http://dx.doi.org/10.2753/JOA0091-3367380106

Hackley, C. (1999). The meanings of ethics in and of advertising. Business Ethics: A European Review, 8(1), 37-42.

http://dx.doi.org/10.1111/1467-8608.00123

Hyman, M. R., Tansey, R., & Clark, J. W. (1994). Research on advertising ethics: Past, present, and future. Journal of Advertising, 5-15.

http://dx.doi.org/10.1080/00913367.1994.10673446

Kelly, J. S. (1979). Subliminal Embeds in Print Advertising: A Challenge to Advertisng Ethics. Journal of Advertising, 8(3), 20-24.

http://dx.doi.org/10.1080/00913367.1979.10673284

Millar, C. C., & Choi, C. J. (2003). Advertising and knowledge intermediaries: managing the ethical challenges of intangibles. Journal of Business Ethics,48(3), 267-277.

http://dx.doi.org/10.1023/B:BUSI.0000005788.90079.5d

Murphy, P. E. (1998). Ethics in advertising: review, analysis, and suggestions. Journal of Public Policy & Marketing, 316-319.

Nebenzhal, I. D., & Jaffe, E. D. (1998). Ethical Dimensioins of Advertising Executions. Journal of Business Ethics, 17(7), 805-815.

http://dx.doi.org/10.1023/A:1005850812845

Pratt, C. B., & James, E. L. (1993). A FACTOR ANALYSIS OF ADVERTISING PRACTITIONERS'PERCEPTIONS OF ADVERTISING ETHICS. Psychological reports, 73(3f), 1307-1314.

http://dx.doi.org/10.2466/pr0.1993.73.3f.1307

Pratt, C. B., & James, E. L. (1994). Advertising ethics: A contextual response based on classical ethical theory. Journal of Business Ethics,13(6), 455-468.

http://dx.doi.org/10.1007/BF00881455

Shaver, D. (2003). Toward an analytical structure for evaluating the ethical content of decisions by advertising professionals. Journal of Business Ethics, 48(3), 291-300.

http://dx.doi.org/10.1023/B:BUSI.0000005787.46742.93

Treise, D., Weigold, M. F., Conna, J., & Garrison, H. (1994). Ethics in advertising: Ideological correlates of consumer perceptions. Journal of Advertising, 23(3), 59-69.

http://dx.doi.org/10.1080/00913367.1994.10673450

Be a part of worldclass research: Publish with us