A COMPARITIVE STUDY OF CRISIS MANAGEMENT- TOYOTA V/S GENERAL MOTORS

Abstract

Crisis Management is the process which involves the way an organization deals with major problems that serve as a threat to it or its stakeholders. It is the way to alter the old and redundant systems that are no longer sustainable. It is required in all the organizations and separate divisions have been created in order to handle the crisis and provide solutions for all unseen problems making the knowledge of crisis management highly vital. This paper will explore on crisis management, and about how crises are handled in automobile industry. It focuses on the comparative study and analysis of major automobile giants of the greatest economies: Japan and United States that is Toyota & General Motors regarding their period of crisis, how they deal with it to enhance the image of the company.